Understanding Clover Leaf Corporate Social Responsibility

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Clover Leaf Corporate Social Responsibility

Clover Leaf is dedicated to continually achieving a high level of corporate social responsibility. Corporate social responsibility is achieved by companies voluntarily undertaking activities that promote operation in an economic, social and environmentally sustainable manner. This in turn increases the chances of long term business success (Government of Canada, 2014).
This commitment is evident in Clover Leaf’s efforts to improve sustainability across all operations, with tuna fishing practices being a major area of focus. The sustainability efforts by Clover Leaf allow consumers to have tuna options that are socially responsible by conserving tuna stocks and minimizing the impact on marine ecosystems.

Tuna Fishing Sustainability and Traceability

Canned tuna is Clover Leaf’s most popular product line, and it is also the species of fish that the company is most heavily involved with and invested in on the sustainability front.
Clover Leaf offers tuna products sourced from healthy tuna stocks, or stocks with conservation management practices in place. This policy allows Clover Leaf to responsibly source from many different sustainable stocks while ensuring that overfished stocks are allowed to rebuild over time. It also makes Clover Leaf tuna products traceable from ocean to plate.  
The International Seafood Sustainability Foundation (ISSF) is a global organization composed of leading scientists, members of the tuna industry and World Wildlife Fund (WWF) – the world’s leading conservation organization – focused on promoting science-based initiatives for the long-term health of tuna stocks, reducing bycatch, and promoting ecosystem health. This includes analyzing catch data to determine the maximum sustainable yields for targeted stocks as well as identifying the best fishing practices for commercial fisheries in order to reduce the impact on marine ecosystems. As a proud founding member of the ISSF, Clover Leaf is strongly invested in a wide range of sustainability projects – from bycatch mitigation and sea turtle and shark conservation projects, to setting limits on fishing capacity based on scientific findings (The Clover Leaf Seafoods Family, 2014a).
Clover Leaf continues its ongoing commitments to the ISSF, who will work with fisheries to help them develop improvement plans and sustainability standards in the event that the fishery lacks data and/or the necessary managerial capacity (The Clover Leaf Seafoods Family, 2014b).

True Sustainability

Clover Leaf understands that true sustainability goes beyond protecting the ocean and marine life; true sustainability also includes taking measures to reduce its carbon footprint - outside of the oceans as well.
Packaging is an example of how Clover Leaf has made great improvements to reduce environmental impact. Product packaging has been reduced where possible to ensure that the products are easier to transport, allowing the products to ship more efficiently and reducing the number of trucks needed for transportation. Recycled materials are also used for packaging wherever possible (The Clover Leaf Seafoods Family, 2014c).
In addition to the changes that have been made to packaging, Clover Leaf has also set targets that will lead to decreased energy and water needs at production facilities (The Clover Leaf Seafoods Family, 2014d).  
True sustainability requires continual assessment and improvements, and Clover Leaf is taking the steps necessary to improve sustainability across all platforms. These measures are vital to Clover Leaf’s corporate social responsibility while also ensuring that future generations will be able to enjoy the taste and health benefits of Clover Leaf tuna products.

Works Cited

Government of Canada. (2014, October 21). Corporate Social Responsibility. Retrieved November 5, 2014, from Foreign Affairs, Trade and Development Canada: http://www.international.gc.ca/trade-agreements-accords-commerciaux/topics-domaines/other-autre/csr-rse.aspx?lang=eng

The Clover Leaf Seafoods Family. (2014a). Tuna Sustainability. Retrieved October 24, 2014, from Clover Leaf: http://www.cloverleaf.ca/tuna-sustainability

The Clover Leaf Seafoods Family. (2014b). Sustaining Fisheries. Retrieved October 16, 2014, from Clover Leaf: http://www.cloverleaf.ca/en/sustaining-fisheries-0

The Clover Leaf Seafoods Family. (2014c). Clover Leaf Seafoods Packaging Examples. Retrieved November 16, 2014, from Clover Leaf: http://www.cloverleaf.ca/en/clover-leaf-seafoods-packaging-examples

The Clover Leaf Seafoods Family. (2014d). FAQ - What steps is Clover Leaf taking to ensure sustainability in areas other than fishing? Retrieved October 1, 2014, from Clover Leaf: http://www.cloverleaf.ca/en/faq/sustainability

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